BU at Creighton was for "Cancer Awareness"

I read where they expect to make several thousand dollars off the pink promotion at the BU-Creighton game and that the money would go to...
"cancer awareness"
There's a million of these cancer awareness games and pink schemes from the junior hi level to the pros...anyone actually ask where the money that's raised actually goes...
Well I sure would before I blindly and naively gave money....shouldn't you??

Not to be disrespectful...but I have a simple thought about fund raisers in general - and I hope this doesn't come off the wrong way -as I know the hearts of all the people working to raise the money AND THOSE GIVING OR PARTICIPATING are WELL INTENDED....
but - just where do you mail your money when you want to help out "cancer awareness"
http://www.bradleybraves.com/ViewArticle.dbml?DB_OEM_ID=3400&ATCLID=205368982


One article says the money goes to "an Omaha-area cancer research foundation"..BUT GIVES ABSOLUTELY no MORE INFO...I don't know about you, but based on this sketchy description - I sure wouldn't give them my money...
http://www.ketv.com/r/30233874/detail.html

EVEN ALL THE MONEY RAISED AT enormous events like the Race for the Cure..
The millions the Komen raises...are never fully accounted for and under suspicion and since they are private charities they never are required to tell you where the money goes...

http://www.naturalnews.com/033783_Komen_for_the_Cure_pinkwashing.html
http://www.wnho.net/charity_fraud_sg_komen_is_pure_con.htm

..but that to me isn't the same at all as "cancer awareness" - in fact a lot of money that goes ostensibly to "research" is in fact more than a little shady -
http://healthfreedoms.org/2011/08/14/cancer-research-for-10-yrs-useless-fraud-says-mayo-clinic/
http://articles.mercola.com/sites/articles/archive/2011/10/15/mayo-clinic-finds-massive-fraud-in-cancer-research.aspx
http://www.rense.com/general9/cre.htm

In fact - a large amount raised from these very "pink" "awareness" events is wasted on phony and fraudulent endeavors...
http://www.whale.to/a/lanphier1.html
http://www.marieclaire.com/world-reports/news/breast-cancer-business-scams
http://jezebel.com/5840564/the-breast-cancer-charity-scam

The long held safest rule of giving to CHARITIES of any kind would be to give directly YOURSELF to the charity of your choice after making sure they are legit.

If you give to some fundraising scheme then you have no guarantee and far less than moderate certainty it is going anywhere that you had intended.
Many of these "cancer research" and "awareness" drives and promotions waste gobs of valuable resources by giving them fraudulently...and there's a lot of "charity people" driving Rolls Royces as a result...